Learn About GEO & AI Visibility
Expert insights on Generative Engine Optimization, AI instructions, and making your website visible to AI agents.
Featured Articles
Entity Hijacking: How to Stop AI From Confusing Your Brand
AI models can misattribute your products, confuse you with competitors, or state wrong facts. Here's how entity defense protects your brand identity across ChatGPT, Claude, and Gemini.
AI Hallucination Detection: Finding What AI Gets Wrong About Your Business
How to detect and correct factual errors AI models state about your brand — wrong founding dates, misattributed products, and fabricated partnerships.
Recent Articles
Is Your robots.txt Blocking AI? A Guide to AI Crawler Access
GPTBot, ClaudeBot, PerplexityBot — 8 AI crawlers need access to your site. Check if you're accidentally blocking them and how to fix it.
Knowledge Decay: Why AI Forgets Your Brand and How to Fix It
AI models retrain periodically and can lose facts about your business. Learn how to detect knowledge decay and deploy re-assertion content.
Product Visibility: Getting AI to Recommend Your Products
When users ask AI 'What's the best [product]?', is yours mentioned? How to track and improve your product visibility across AI platforms.
Competitor Attribution: When AI Gives Your Features to Competitors
AI sometimes attributes your products or capabilities to competitors. How to detect, monitor, and correct these attribution errors.
What is GEO? A Complete Guide to Generative Engine Optimization
Learn how Generative Engine Optimization differs from traditional SEO and why it matters for AI-powered search engines like ChatGPT and Perplexity.
The Complete Guide to AI Instruction Files
Everything you need to know about creating effective AI data files that help AI agents understand and represent your business accurately.
AI Context Files vs robots.txt: What's the Difference?
Understanding AI context files and how they complement traditional robots.txt for AI crawlers and language models.
How to Optimize Your Website for ChatGPT and AI Search
Practical steps to ensure AI assistants like ChatGPT accurately understand and recommend your products and services.
Schema Markup for AI: Beyond Traditional SEO
How to use structured data and Schema.org markup to improve your visibility in AI-generated responses and recommendations.
Understanding Your GEO Score: The 8 Key Factors
A deep dive into the eight factors that determine your Generative Engine Optimization score and how to improve each one.
Check Your AI Visibility Now
See what AI knows about your brand and how to improve your website's discoverability by ChatGPT, Claude, and other AI assistants.